Client: Verizon
Role: Creative Director, Writer
Agency: Campfire

Winner, Adweek Buzz Award, Integrated Campaign
Silver, MIXX Awards, Product Launch
Bronze, MIXX Awards, Social Marketing 

To showcase the life-changing effects of Verizon FiOS, we re-appropriated paid programming to launch a technology makeover show. My Home 2.0 featured three techno-guru hosts, neighborhood block parties with a live reveal, and a charmingly bizarre how-to videos for the Web.

I led a team of creatives on the site work, and wrote and co-directed DIYs starring the techno-gurus. The blog-friendly videos included a Tweeting Teddy Bear, a Mechanical PB&J Maker, and the Hack-a-Bat with Phillies slugger Ryan Howard. My Home 2.0 attracted hundreds of blog mentions and boosted awareness and sales of FiOS in its regional rollout.

Verizon Marketing Communications VP Beth Mulhern (AKA the best client ever) detailed the multi-platform approach in Adweek.

Director: Andrew Kessler
ACD / Art Director: Karen Ingram
Executive Producer: Kathleen Blake
Producers: Ryan McGrath and Cindy Keenan