Verizon (Freelance, NYC)
Senior Content Strategist Feb. 2020 - present
Working with R/GA and directly with Verizon, I helped define the personality attributes and writing voice of Verizon's digital assistant, across all customer touchpoints. Developed linguistic guidelines, led writing workshops and consulted on an interactive compliance tool to deliver conversational writing at scale.
Article Group (Freelance, NYC)
Senior Content Strategist May 2018 – January 2020
Led a creative and content strategy team to develop B2B storytelling approaches and digital campaigns for Google and Salesforce. Developed brand messaging for The Simons Foundation, Box and Vroom. As part of a creative pitch, coined the tagline for AWS (“AWS is how.”)
Big Spaceship (Freelance, NYC)
Senior Content Strategist Oct. 2017 – May 2018
As writer and content strategist, I joined the effort to evolve the travel experience on JetBlue’s website and app. To complement a “kind design” UX approach, I helped shift the brand voice to copy that was equal parts functional and inspirational.
Freelance Creative Director / Content Strategist / Writer
Jan. 2014 - present
Working with agencies as a client-facing creative lead on pitches, integrated brand campaigns and content platforms. Helping build the conceptual capabilities of small design firms.
Agencies: Ogilvy, VMLY&R, Huge, 360i, Rain, Cornerstone.
Clients: Pepsi, Audi, Dell, GE, Campbell's, Sonos, Instagram, Major League Soccer, Newman’s Own.
LBi / MRY
Group Creative Director July 2012 - Jan 2014
Led creative teams on integrated campaigns and pitches for multiple accounts, including Sony, Tylenol, Listerine, K-Y, Skype, and Jägermeister.
Huge
Creative Director Nov 2010 - June 2012
Helped introduce advertising capabilities to a world-class design agency. Led winning pitches and campaigns for Cap'n Crunch, Pepsi, Hasbro, Bank of America, and Verisign.
Freelance Creative Director Oct 2008 - Nov 2010
Creating integrated campaigns and branded entertainment.
Brands: Puma, Pepsi, KFC, GE, Unilever, Continental Airlines, Stoli, UPS, NY Knicks, National Gallery of Art.
Agencies: Ogilvy, BBDO, Huge, LBi, Syrup, Euro RSCG, Code and Theory.
Campfire
Creative Director Sept 2007 - Oct 2008
Created multi-layer branded entertainment and Web phenomena for Verizon.
R/GA
Creative Director, ACD and Senior Copywriter 8/03 - 9/07
Directed a team of copywriters across seven Nike sites, and created award-winning campaigns for NikeWomen, NikeRunning, NikePlus, and NikeFootball.
Grey / G2
Copywriter 2002 - 2003
Developed TV spots for Showtime and interactive campaigns for Cheap Tickets.
Cannes Outdoor Lions: Bronze, Ambient and Live Advertising
One Show Interactive: Bronze (2)
International Andy Awards: Silver
Addy Awards: Silver
Clio Internet Advertising: Bronze
HOW Magazine Interactive Design Awards: Best of Show
New York Festival: Silver World Medal
Webby Award, Retail (2)
Webby Award, People's Voice: Rich-Media Advertising
Creativity International Awards: Best Guerilla Campaign
MIXX Awards, Product Launch, Silver
MIXX Awards, Social Marketing, Bronze
Adweek Buzz Award, Integrated Campaign
Horizon Interactive Awards: Gold
Ad:tech: Best Interactive Marketing Technology
Digiday SAMMY Award, Best Twitter Branding Campaign
Digiday Mobi Award, Best Location-Based Campaign
PR News Digital PR Awards, WOW! Campaign
Flash Forward Awards Winner, Video