Client: Tylenol
Role: Group Creative Director
Agency: MRY

launch site >

Tylenol came to MRY for a digital rebrand that included a fully responsive site and social strategy that repositioned Tylenol as “relief with heart.” I led a small, stellar team as they crafted a distinct visual system and voice. The new site is more premium, less wordy, and creates clarity across multiple subbrands.

We also developed a new Facebook presence for the brand, to deliver feel good and useful posts—sweet without the schmaltz.

Associate Creative Director, Writer: Erica Boynton
Design Directors: Chris Ayres, Jess Kirkman
Associate Creative Director, Art Director: Erick Vogel
Designers: MK Loomis, Desmond Cheung