Client: Nike
Role: Senior copywriter
Agency: R/GA

Cannes Outdoor Lions: Bronze, Live Advertising
One Show Interactive: Bronze
Clio Internet Advertising: Bronze
International Andy Awards: Silver
Horizon Interactive Awards: Gold
Ad:tech: Best Interactive Marketing Technology
HOW Magazine Interactive Design: Best of Show 

Every shoe tells a story. Nike iD was the first site to let consumers custom-design footwear. The online campaign recreated the DIY experience in banners and site takeovers. Users could start personalizing a Nike Dunk in a banner, then go to the website to complete their creation.

We made the big idea bigger by inviting people to customize a Nike shoe live, on a 23-story digital billboard, high above Times Square. Passersby could use their phone keypad to design the shoe for all to see, and download a wallpaper of their design.

Interaction Design Director: Richard Ting
Art Directors: Brian Votaw, Troy Kooper
Technology Lead: Sean Lyons