Client: JetBlue 

Role: Senior Content Strategist / Writer

Agency: Big Spaceship, Brooklyn

As writer and content strategist, I joined the effort to evolve the travel experience on JetBlue’s website and app. To complement a “kind design” UX approach, I helped shift the brand voice to copy that was equal parts functional and inspirational.

Creative Director: Harry Garia
UX Director: Heather Harrigan
Strategy Director: Andrea Ring
Senior Producer: Natalie Moutoussis