Client: Google

Role: Creative Director / Senior Content Strategist
Agency: Article Group, Brooklyn

Most of the world knows Google as the dominant global technology company, especially in consumer search. But in the enterprise world, Google is a challenger. Through a rich discovery process, Article Group realized that Google had the tech, expertise, and brand strength to be viewed as the broadest enterprise mobility offering.

Google had a powerful story to tell. In this eBook, it was the tale of two tech rivals, Google and Microsoft, locked in battle for the soul of the office. Over the decades they become tech frenemies. Finally, the two titans collaborate through interoperability, to best serve enterprise customers. I led a creative team to tell this story in playfully illustrated mini-chapters. We landed on a moral for modern work: All or nothing is a thing of the past.

In a digital campaign for Chrome Enterprise, each execution shows a compelling reason to choose Google’s more secure browser.

ACD/Copywriter: Liz Chatterton
Art Director: Daniela Nomura