Client: The Simons Foundation
Agency: Article Group
Role: Creative Director / Content Strategist

The Simons Foundation is one of the world’s leading funders of groundbreaking scientific research. They asked Article Group to help them communicate their true mission: to make science a part of everyday culture, and unlock scientific thinking in all people.

We began by giving their Education and Outreach division a new name that celebrated accessible exploration: Science Sandbox. A dynamic logo system took the point of view of the curious researcher looking through a microscope. And in place of standard collateral, we developed a science notebook that told case study stories while leaving room for new observations.

Let’s Go Tardigrading!
Finally, we worked with video savant John Pavlus to deliver our core message, “You don’t have to be a scientist to think like one.” Pavlus told the story through a parable of the humble tardigrade—a resilient microscopic creature which has thrived for 500 million years simply by exploring new places.

Executive Creative Director: Andrew Kessler
Account Director: Matthew Duffy
Designers: Nik Clifford and Jenny Miles
Video Creator: John Pavlus