Client: Nike
Role: Associate Creative Director, Writer
Agency: R/GA

Webby Award Winner, Retail
One Show Interactive: Bronze
Addy Awards: Silver
New York Festival: Silver World Medal
Flash Forward Awards Winner, Video

R/GA made the viewer the rock star with the first interactive music video, featuring Rihanna and choreographer Jamie King. The video premiered her single "S.O.S" (the one with the "Tainted Love" sample).

Viewers could pause the video to learn the moves, shop the outfit, or take the Dance Personality Quiz (Are you Krumpalicious or Old Skool?). Dozens of homespun remakes soon appeared, in styles ranging from dorm-room indie to Japanese anime.

Director: Jerome Austria
Art Director: Kenji Shimomura
Interaction Designer: Fura Johannesdottir