Client: Nike
Role: Creative Director
Agency: R/GA

Winner, Webby Award, Retail
Winner, Webby Award, People's Voice: Rich Media

Nike wanted to go beyond the gym and speak to a new generation of women: high school and college-age athletes at who train with intensity and love their team. Daniel Chu, Fura Johannesdottir and I led a talented R/GA crew on a complete site redesign. We concepted new site features that put the spotlight on users, otherwise known as badass athletes.

With Nike Field Reporter, we created a new platform that connected high school and college athletes to the pros. We invited women to apply for the coolest summer job ever: a roving correspondent who interviews (and trains with) Serena, Kobe and other Nike stars. Nike Field Reporter grew in popularity for five years after its initial launch and is considered best practice at Nike.

Associate Creative Director: Daniel Chu
Interaction Design Director: Fura Johannesdottir
Art Director: Kenji Shimomura
Designer: Tommy Korad
Technology Lead: Mike McLoughlin