Client: Quaker Outs / Cap'n Crunch
Role: Creative Director, Concept, Pitch Win
Agency: Huge

2013 Digiday SAMMY Award, Best Twitter Branding
2013 PR News Awards, WOW! Campaign

Quaker Oats wanted to get people talking about Cap’n Crunch again, by stirring up happy childhood breakfast memories.

Our plan: Bring back Cap’n. Hosting a talk show. With celebrity guests. In a large bowl of cereal. 

Huge teamed up with Gifted Youth to produce the YouTube series, and stoked a “Crunchgate” controversy in social media—even getting Stephen Colbert involved. All of it created unprecedented buzz for the brand, without zero paid media spend.

The Cap’n Crunch Show attracted 1.3 million YouTube viewers and earned 525 mainstream media mentions, including coverage on Good Morning America, Late Night With Jimmy Fallon, Conan and Anderson Cooper 360.

Co-Creative Director: Clayton Crocker
ACD / Art Director: Doug Lemon
Copywriter: Geoff Roecker